Berkley Gulp! Jerk Shad Lures

The Berkley Gulp! Jerk Shad is a soft bait designed to imitate threadfin shad and other slender forage species commonly targeted by saltwater predators. Its high-backed shad profile and compressed body create a natural baitfish silhouette that gamefish readily recognize, making it effective for a wide range of inshore and nearshore applications. Constructed from Berkley’s scent-infused Gulp! mater