Privacy Policy

This Policy applies to information we process about boaters and customers, shop and business users, marine professionals, and visitors. It applies across the regions we serve, including the United States, the European Union and United Kingdom, and Latin America. Where local law requires, the region-specific sections below add to the general terms and, in case of conflict, govern them.

Information you provide: account and contact details (such as name and email), profile and onboarding information, business and shop details, marine-professional application details, boats and engines, build sheets you upload, pickup lists, messages you send us, and support requests.

Inventory and business data: when a shop connects a point-of-sale or integration, we collect products, SKUs, quantities, prices, categories, brands, and location and store information made available through it.

Activity and usage: searches, filters, parts and shops viewed, lists created, distances and locations used for search, clicks, and other interactions with the Service.

Device and technical data: IP address, browser and device type, approximate location derived from IP or that you provide, and cookies and similar technologies.

Data tied to your account: information and activity are associated with the user identifier we assign to your account so we can provide and improve the Service.

Directly from you when you sign up, fill in forms, upload files, or contact us.

Automatically as you use the Service, through cookies and similar technologies.

From integrations you connect (such as your point-of-sale) and from service providers (such as mapping, places, and authentication providers).

From publicly available or third-party sources we use to verify businesses and enrich listings.

To provide, operate, secure, and support the Service, including search, listings, accounts, pickup lists, messaging, and business verification.

To sync, normalize, categorize, deduplicate, and enrich inventory and listing data.

To personalize results, rank listings, and improve relevance.

To analyze usage and performance, understand demand and pricing trends, and develop new and improved features, products, and services.

To communicate with you about the Service, respond to requests, and send service and, where permitted, marketing messages.

To detect, prevent, and address fraud, abuse, security, and legal issues, and to comply with law.

With your consent or as otherwise permitted by law.

We create aggregated and de-identified data from information processed through the Service, for example, parts demand, search and availability trends, pricing benchmarks, and market insights that do not identify you or any individual. We may use, analyze, combine, license, sell, publish, and otherwise commercialize aggregated and de-identified data for any purpose. This data is not subject to this Policy, and we may retain and use it indefinitely, including after you close your account.

Service providers and processors that perform services for us (such as hosting, mapping, authentication, email, and analytics), under contracts that limit their use of the information.

Shops and marine professionals: information you choose to share through the Service, such as a pickup list or a message, is shared with the relevant shop or professional. Public listing information is visible to other users.

Business and corporate transactions: we may disclose or transfer information as part of, or in negotiations for, a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, and as part of our normal business operations. See 'Business transfers' below.

Legal and safety: to comply with law, legal process, or government requests, and to protect the rights, property, safety, and security of users, the public, and us.

With your consent or at your direction.

Aggregated or de-identified data, as described above, which we may share or sell without restriction.

As our business grows and changes, we may buy, sell, or reorganize businesses or assets. Information we hold, including personal information, may be among the assets transferred or disclosed to actual or prospective buyers, investors, advisors, and their representatives in connection with such a transaction. We will seek to have such recipients honor commitments consistent with this Policy.

We use cookies and similar technologies to keep you signed in, remember preferences, measure and improve the Service, and understand usage. You can control cookies through your browser settings; some features may not work without them. Where required, we obtain consent for non-essential cookies.

We keep personal information for as long as your account is active and as needed to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. We may retain aggregated and de-identified data indefinitely. When we no longer need personal information, we delete or de-identify it.

Depending on your state (including California under the CCPA/CPRA, and other state privacy laws), you may have the right to: know and access the personal information we collect; request correction or deletion; obtain a portable copy; and opt out of the sale or sharing of personal information and of certain targeted advertising and profiling. We do not discriminate against you for exercising these rights.

To the extent we sell or share personal information as those terms are defined under applicable state law, you may opt out by contacting us at [PRIVACY EMAIL]. We honor recognized opt-out preference signals where required.

You may exercise these rights, including through an authorized agent, by contacting us as described below. We will verify your request as required by law.

If you are in the EU or UK, our legal bases for processing are: performance of a contract (to provide the Service); your consent (for example, certain cookies and marketing); our legitimate interests (to secure, analyze, improve, and develop the Service and our business, and to create aggregated insights), balanced against your rights; and compliance with legal obligations.

You have the rights to access, rectify, erase, restrict, and object to processing, to data portability, and to withdraw consent. You may lodge a complaint with your supervisory authority.

International transfers: we may process information in the United States and other countries. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

The data controller is [COMPANY LEGAL NAME]. Contact us at [PRIVACY EMAIL].

If local law applies, for example, Mexico's Federal Law on the Protection of Personal Data Held by Private Parties, or similar laws elsewhere in the region, you may have ARCO rights to access, rectify, cancel, or object to the processing of your personal data, as well as rights to limit the use or disclosure of your data and to withdraw consent. This Policy serves as our privacy notice (aviso de privacidad). To exercise these rights, contact us at [PRIVACY EMAIL].

We operate globally and may store and process information in countries other than where you live, including the United States. We take steps to protect information consistent with this Policy and applicable law when it is transferred across borders.

We use reasonable administrative, technical, and organizational measures to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

The Service is not directed to children, and we do not knowingly collect personal information from children under the age required by local law. If you believe a child has provided us information, contact us and we will take appropriate steps.

We may update this Policy from time to time. We will revise the 'last updated' date and, for material changes, provide reasonable notice. Your continued use of the Service after changes take effect means you accept the updated Policy.

You can reach us, and submit privacy requests, at [PRIVACY EMAIL] or [MAILING ADDRESS]. We will respond within the time required by applicable law.